Stacie Kimberlain | Marketing Resource
GROWING YOUR REAL ESTATE BUSINESS
Sessions designed to simplify your marketing efforts and maximize your reach.
Hi! I'm Stacie Kimberlain, the Marketing Technology Director for South Texas at MyHome.
As a sister company to WFG Title, MyHome allows me to explore and implement new technology to assist real estate agents in enhancing their digital marketing presence.
Realtors often come to MyHome when they're trying to navigate new technology, feel frustrated with their marketing results, or unsure of their next steps. Connect with your local sales executive at WFG Title to schedule a class for your team or a one-on-one consultation.
I'm excited to help you grow your business!
ONE on ONE TRAINING
In this 30 to 60 minute training session I will help you discover or implement ideas to grow your digital footprint.
EXECUTE WORKSHOPS
Get your ideas off your to-do list and implemented into your business. Bring your laptops and come ready to work!
TECH TALKS
60 minute training sessions designed to expose you to marketing ideas that can help you to achieve your next level in business.
With the
Discovery Interview
1:1 Training
With the
Building Your Brand
1:1 Training
The Pillars of Branding
Informational Session
Not sure exactly how I can be a marketing resource in your business?
We'll start with a Discovery Interview & end with a marketing proposal that includes executable milestones.
In this 30 Minute training we will uncover what is working, what you want to work towards, and how I can help you make refinements that will give you the competitive edge.
With the ever-changing industry landscape, let's future-proof your business now.
Uncover the 4 pillars of Realtor branding & build a strong, unique brand designed to reach your target clients.
You're Unique - Learn What That Means for Your Client
We are not talking logos, taglines, or headshots here. This 60 Minute training I will guide you through uncovering your brand identity and how to communicate through your brand voice effectively.
With the
Social Relatability
1:1 Training
With the
Write Your Bio
1:1 Training
What is Social Relatability:
Your "About Me"/"Bio" Is Important Because:
Rather than catch-all content that casts a wide net in the hope that it appeals to as many people as it can, creating specific advertising that caters to your audience will generate more fruitful results. But it’s not just the content you need to get right. Making sure your audience receives those adverts at the right time and place is crucial to engagement in an oversaturated landscape.
In this 60 minute training session, I will take time to understand the platforms your audience uses, and how they use them, means you can create personalized messaging based on each demographic.
You'll Learn the Art of Being Relevant
- Consumers now make decisions online
before ever reaching out.
- Everywhere your bio is posted increases
potential to drive leads to you through SEO
(rank higher in Google Search Results).
- A bio is often your first impression and a free
lead generator.
We'll guide you through your writing.
In this 60 minute training session I will guide you through writing a bio that is personal, professional, and an effective tool for reaching your target clients.
With the
Canva Design: Pro
Workshop
With the
Canva Design: 101
Workshop
Design for Non-Designers
Visual Branding for Real Estate Professionals:
Unlock the power of visual storytelling and elevate your real estate business with Canva Pro for Realtors. This 60 minute workshop is designed to equip real estate professionals with the skills and knowledge needed to create stunning visual content that captivates clients, enhances property listings, and establishes a strong online presence.
Canva is the most popular and user friendly design tool available today. This platform has some great features that simplify the design process for Realtors and Lenders to create quick, beautiful designs. In this 60 minute Canva: Design 101 workshop we will go over the platform overall as well as some tips to making best use of the tools available within.
You'll Leave With an Understanding of:
By the end of this workshop:
- You will have a strong brand kit
- Know the advanced features and tools offered by Canva Pro
- Time-saving techniques and workflow strategies to streamline the design process.
- Utilize Artificial Intelligence with Canva Pro
- Overall benefits of Canva in Real Estate
- How to navigate the Canva dashboard
- Choosing and editing templates
- Canva design tools and tips to use them best - Differences between Free and PRO versions
With the
Canva Design: Bulk Content
Workshop
With the
Canva Design: Website
Workshop
Create a Stunning Real Estate Website:
Bulk Content Creation with Canva:
Harness the power of Canva to design visually stunning and highly functional websites tailored for the real estate industry. This workshop is perfect for real estate professionals eager to build a compelling web presence without needing advanced design or coding skills.
Creating Your Real Estate Website:
- Selecting and customizing templates
- Adding and organizing property listings
- Showcasing testimonials
- Advanced Customization Techniques
Join us for this 60-minute workshop to learn step by step how to create professional, engaging real estate websites that captivate your audience and elevate your online presence.
Requirements: Must have a Canva account, bio, laptop, pictures for your website, and knowledge on the basics of Canva.
Are you ready to elevate your real estate marketing game and ensure your brand stands out in a crowded market? Join our workshop, for content collaboration – creating 12 months of Real Estate Posts & a Brand Kit, designed specifically for real estate professionals eager to streamline their content creation process using Canva.
Developing Your Brand Kit:
- Crafting a unique brand identity
- Creating a logo, color palette, fonts, and other brand assets
- Assembling your brand kit for easy access and consistent use
·
Designing Real Estate Content:
- Crafting engaging community highlights and client testimonials
- Planning a 12-month content calendar tailored to real estate
- Creating different types of posts: promotional, educational, and engaging
Join us at a WFG NATIONAL TITLE location for this 60-minute workshop to create professional, engaging real estate content in bulk for the next 12-months that captivates your audience and elevates your online presence.
With the
Instagram Reels
Workshop
With the
Professional Instagram
Workshop
Let’s get Real with Instagram REELS:
Instagram for Business Marketing:
I'll guide you through setting up your Instagram Business Profile. You'll learn how to utilize the power behind your business profile, and walk away with content ideas that will engage and persuade your customers.
It’s time to get creative! Reels is a great way to showcase your personality, share your brand, or just have fun. You can film or upload short video clips up to 60 seconds long and edit them with sound, effects, and other creative tools. Once you're done, you can share your Reel to grow your digital presence.
In this 60 minute workshop you’ll learn tips on how to optimize your Professional Instagram by using:
In this 60 minute workshop I'll guide you through creating an Instagram Reel by using the following tools:
- Stories
- CTA Buttons
- Links and Stickers
- Audio
- Instagram Share-ability
- Editing tools
- Audio attribution
- Stitchable takes
- Instagram Share-ability
Requirements: MUST have an Instagram Account and be familiar with the basics of instagram.
With the
Optimizing your Google Business
1:1 Training
With the
Google Business Profile
Workshop
Hyperlocal Formula- Send Local Signals
Claim Your Google Business Profile
Learn and implement local signals within your
Google Business Profile that will optimize your results in local searches.
Your first step toward being at the top of Google Search results! In this 60 minute workshop I will walk through setting up your Google Business Profile listing correctly and getting verified.
Strategy for Keywords and Meta Tags
Keywords and meta tags are essential components of SEO (Search Engine Optimization) and digital marketing strategies, particularly when it comes to improving the visibility of content on search engines like Google.
Benefits of Having a Google Business Profile
- Increased Online Visibility
- Enhanced Credibility
- Client Reviews
- Improved Local SEO
- Insightful Analytic
- Showcase Your Expertise
- Free Marketing Tool
Menu Formula
Utilize the power behind the "products" menu feature and build a complete, keyword-rich listing that will drive leads through Google.
Requirements: Must have an active/verified Google Business
Profile AND must have a current listing and/or a sold listing of your own.
60 Minute 1:1 Training
Requirements: Must have a GMAIL Account
With the
Google Local Service Ads
1:1 Training
Lead Generation with Google Local Service Ads(LSA’s):
Learn how to effectively use Google Local Service Ads (LSAs) to attract high-quality leads and grow your local business. This 60 minute training covers the fundamentals of LSAs, including setup, targeting, budgeting, and optimization strategies. Gain insights into leveraging the "Google Guarantee" for enhanced credibility and trust, and master tools for managing leads and tracking performance.
What is the Benefit of Paid Advertising on Google?
- Verified Leads
- Pay Per Lead
- Local Visibility
- Cost Control
- Targeted Advertising
Requirements: Must have a verified Google Business Profile with 5+ Google Reviews.
With the
Mastering YouTube Uploads
Workshop
With the
Creating a YouTube Channel
Workshop
Optimizing your YouTube Channel:
Create a Branded YouTube Channel:
Optimizing your YouTube channel is a great way to help you grow your digital presence and display your knowledge in the real estate industry. In this 60 minute workshop you will walk away with knowledge on:
YouTube is a powerful platform with infinite potential for growing your brand and promoting your products and services. In this session, you'll learn how to create a popular YouTube Channel that engages and attracts viewers.
Uploading the Video:
- Detailed walkthrough of the upload process, including selecting the file, adding a title, description, and tags.
- Using Keywords: How to conduct keyword research and use keywords effectively in titles, descriptions, and tags to improve searchability.
Optimizing Video Content:
- SEO Techniques: Strategies for optimizing video titles, descriptions, and tags to increase visibility in search results.
- End Screens and Cards: How to add these elements to promote other videos, encourage subscriptions, or link to external websites.
In this 60 minute workshop:
- Create your own successful YouTube channel
- Grow your brand with a YouTube channel
- Get more YouTube views
Requirements: Must have a GMAIL Account
Requirements: Must have a YouTube Channel and a video ready to upload
With the
Luxury Market for Business Growth
Tech Talk
With the
LinkedIn for Professionals
Tech Talk
Optimizing your YouTube Channel:
Strategies for Growing Your Network:
LinkedIn is the most important social media network for business. It's only going to get more dominant in our everyday lives as time goes on, and this means that you need a presence there too if your company or personal brand wants any kind of success with customers/clients-- especially now when they're using these channels differently than ever before! Every day millions people check their LINKEDIN without even realizing how many opportunities exist just waiting at their fingertips.
The luxury market offers many opportunities for business growth, with a rapidly growing customer base and increasing demand for premium products and services. The key to success in the luxury market lies in understanding the unique needs of high-end customers and delivering an unrivaled level of quality.
To capitalize on this opportunity,
Join my 60-minute training to learn how to create a luxury experience that will attract luxury real estate clientele and leverage your luxury brand with strategic marketing.
In 60 minutes I'll guide you through setting up your LinkedIn Profile and How to Grow your Connections for lead generation.
With the
ChatGPT + K-Templates
Workshop
With the
MyHome Prompts
Tech Talk
Elevate Your Marketing with ChatGPT + K Templates:
Unique Prompts. Elevated Marketing:
We will start by exploring the basics of chat GPT and how it works. We will then delve into practical strategies for using chat GPT to generate engaging and personalized content for your marketing campaigns. You will learn how to train and fine-tune chat GPT models to generate custom responses, as well as how to integrate chat GPT into your existing marketing workflow.
By the end of this 60 minute training, you will have a strong foundation to:
- Generate property descriptions efficiently and effectively.
- Craft headlines and hooks that will grab the attention of your target audience.
- Incorporate ChatGPT into all of your marketing strategies.
- Develop ad copy for both online and print marketing campaigns.
- Write professional emails to your database or targeted geographic area.
- Create blog articles for use on your website.
Problem: Real Estate Agents have difficulty writing compelling copy & are often stuck at the starting line when it comes to marketing their business.
Solution: A resource that acutely understands Real Estate marketing & tech that provides ChatGPT prompts to get the optimal outcome desired.
Product: MyHome Prompts, a Real Estate-Centric Prompt Engine with a ChatGPT integration & Voice Analyzer empowering Real Estate Agents to craft compelling copy with AI, ultimately driving more business.
In 60 minutes at a WFG NATIONAL TITLE location, I’ll guide you through MyHome Prompts giving you a better understaning of the art and science of a prompt.
Client Testamonials
"Stacie is so knowledgeable!! She makes technology so exciting and I have learned so much, not to mention how she has helped my business grow!!! She is awesome!!"
-Melissa M
"Stacie is so incredibly amazing at helping her clients meet their digital marketing goals. She is a natural advisor, coach and mentor on all things marketing, technology and business development! She is kind and patient and her solution based approach helped me transition my part time real estate business to full-time status! I highly recommend starting with the digit audit to assess where to begin and set your brand strategy and goals. Stacie will then help you step by step to achieve your goals! I highly recommend Stacie to any real estate agent looking to grow or take their business to the next level!"
-Angelique P.
Stacie has been instrumental in educating me on the importance of my online presence and in return it has strengthened my relationships with my clients and grown my business. She is an invaluable asset to me and our clients.
-Jackie H.
"Stacie is a fabulous instructor who has opened so many doors to grow my business. She’s patient, knowledgeable, friendly and smart! If you have the opportunity to learn from her… Take it!"
-Peggy O.
I truly enjoyed the step by step explanation of what makes a Google Business page appealing and attractive to the public in order to capture more leads.
-Eva C.
Really enjoyed learning from Stacie! She was very clear and helpful in building my online presence!
-Brian C.
Stacie is a great instructor very helpful!! I will be looking forward to taking more classes.
-Karen S.
Stacie helped me expand my digital business!
-Jill B.
Excellent class !! Love it . Stacie communicates well and make it so easy to understand and follow along!!
-Flor A.
Photo Gallery
Stacie Kimberlain
Marketing Technology Director,
South Texas
MyHome a Williston Financial Group Company
About Me...
Real Estate Marketing Strategist | Educator | Tech Resource
I am the South Texas Marketing Technology Director at MyHome, a Williston Financial Group Company, where I lead the strategic development and implementation of innovative technology and marketing solutions for the real estate, mortgage, and title industry. With 22 years of experience in the financial and real estate sector, I bring a wealth of knowledge and expertise that drives success in my role.
My core competencies include social media marketing, marketing strategy, website content, Google Business, SEO, brand strategies, and relationship building. I am skilled in providing educational classes, coaching, and support for real estate agents, builders, developers, and lenders, helping them leverage technology and marketing to grow their business and achieve their goals.
My mission is to enable and empower clients and partners with the best tools and resources to succeed in the competitive and dynamic real estate market. I am committed to staying at the forefront of industry trends and advancements, ensuring that MyHome remains a leader in the field. Through my dedication and expertise, I continue to make a significant impact on the success of our clients and the overall industry.
Would you like to schedule a training for your brokerage?
Please reach out to your WFG National Title Sales Executive to help you!
